Privacy Policy
1. INTRODUCTION
This website is operated by E & M ("we", "our", "us").
We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or interact with us.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect the information you provide.
If you have any questions, you can contact us by email, telephone, or through the enquiry link on our website.
2. INFORMATION WE COLLECT
We collect and process the following types of personal information:
- Your name
- Billing and delivery address
- Email address
- Phone number
- Details of your purchases
- Name and address of third parties (if goods are sent to someone else)
Payment Information:
We do NOT store your card details. Payments are processed securely by third-party providers (PayPal.com and SagePay) using encrypted technology.
3. HOW WE USE YOUR INFORMATION
We may use your personal information for the following purposes:
- To process and fulfil your orders
- To communicate with you about your orders or enquiries
- To improve our website, products, and services
- To personalise your experience and display products or offers that may interest you
- To maintain records for administrative purposes
- To retain your shopping basket for up to 30 days until checkout
We process your data lawfully, fairly, and transparently, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
4. LEGAL BASIS FOR PROCESSING
We rely on the following legal bases to process your information:
- Contractual Necessity: To fulfil and deliver the goods or services you have requested.
- Legitimate Interests: To manage our operations and improve our services.
- Consent: Where you have opted into marketing communications (note: we currently do not send marketing emails without explicit consent).
5. HOW WE STORE AND PROTECT YOUR INFORMATION
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.
- Payment information is processed securely by PayPal.com and SagePay.
- We do not store card details ourselves.
- Personal information is stored on secure systems with restricted access.
6. SHARING YOUR INFORMATION
We do NOT sell, rent, or trade your personal information to third parties. We only share your data in the following limited circumstances:
- With payment processors (PayPal and SagePay) to complete your purchase.
- If legally required to do so (e.g. for fraud prevention or regulatory compliance).
7. YOUR RIGHTS
You have the right to:
- Access a copy of the personal information we hold about you
- Request corrections to inaccurate or incomplete information
- Request the deletion of your data ("right to be forgotten")
- Restrict or object to the processing of your information
- Request data portability (where applicable)
If you wish to exercise any of these rights, please contact us directly using the contact details provided on our website.
8. DATA RETENTION
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, including any legal, accounting, or reporting requirements.
9. COOKIES
Our website may use cookies to enhance your experience, remember items in your shopping basket, and analyse website traffic. You can control cookies through your browser settings.
10. CHANGES TO THIS POLICY
We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page, and we encourage you to review it periodically.